

Our core values at Broman Group are responsibility, profitability, customer orientation, entrepreneurship and renewal. Our customers are our inspiration and our top priority.
Part of our daily decision making is planning how to meet our customers’ needs in a faster and better way. We aim to make considered decisions and develop our work related to employees, customers, society and the environmental impacts of our operations.
Entrepreneurship and renewal support Broman Group’s development, together with long-term relationships with suppliers and partners.

At Broman Group responsibility means honesty and keeping promises. We aim to treat people with respect and follow shared principles in our customer and partner relationships. We support selected local and national organisations and take measures related to energy use and resource efficiency of our operations.
Like other companies, Broman Group strives for profitability. By working in a profitable manner, the company can grow, create new jobs, build new stores and open new services. We make realistic goals for the company and reward our employees for good work and good results.


Our staff’s competency and professionality are what make the company so successful. We help our customers through tailored customer experiences, products and services. Our products and services are developed with the help of our customers’ feedback and wishes. We strive for exceptional customer satisfaction with the help of frequent evaluations and questionnaires.
Every one of us at Broman Group breathe entrepreneurship. We always do our best and improve our work. We are proud of what we do and seek opportunities to grow professionally. Our leaders encourage, guide and support their teams to perform well every day. We carry the family business background with pride.


We are open to change. We actively improve our work and working environment. We encourage each other to seek solutions and think outside the box. New business models and ideas are not always successful, but small risks are welcome and we are not afraid of failing and trying again.
Our values guide work in areas including purchasing, sales, marketing, logistics and internal operations. We develop our assortment and value proposition based on customer needs.
Leadership and teamwork support the implementation of our strategy. Our employees work together for a welcoming work environment by respecting each other, communicating openly and giving encouraging feedback. We give new employees solid grounds to start on and inspire our colleagues. We offer training and learning opportunities to support employees’ professional development.