

Broman Group’s responsibility work focuses on product safety, employee well-being, energy efficiency and resource use, as well as support for selected societal initiatives. We take measures to reduce energy consumption and improve resource efficiency in our operations. We support selected societal initiatives through cooperation and donations.
Caring is one of the principles guiding how we work with employees and customers. We support employee well-being and participate in selected initiatives in the communities where we operate.
A fair working life
We have over 2,000 employees in five different countries under almost a hundred different job titles. Over 60 percent of our employees have a permanent contract, and the average age of our employees is a bit over 30 years.
We work with enthusiasm and a helping hand. Our annual employee survey reveals enthusiasm as the largest factor in well-being at the workplace. This is because many of our employees get to work with their hobbies and passions.
We aim to apply consistent leadership principles across the organisation. Our leadership principles include equal treatment and zero tolerance for inappropriate behaviour and bullying. We provide opportunities for learning and professional development.

Health and safety
We pay close attention to mental health and our goal is to lower the number of absences relating to mental health issues. Mental health also has an important role when coaching new leaders and cooperating with our occupational healthcare.
Our approach to mental well-being includes cooperation with occupational healthcare, support for managers and measures aimed at identifying the need for support at an early stage. We underline open and frequent communication between healthcare professionals, management and employees.
At our logistics centre, our staff is our priority. We cherish their safety by performing regular audits and keeping the workers’ surroundings clean. Automation has reduced the need for some forklift movements and manual handling tasks at our logistics centre.
A safe customer experience
Equally important to safe working conditions is a safe customer experience. It consists of concrete things, such as sufficient lighting in entrances and parking lots and effective prevention of slipping during winter. It also entails good working manners, like managing customer data in a secure way.
We appreciate the large amount of customer feedback we get from our customer service. We use customer feedback to develop our services and customer experience. Our customer service principles include equal treatment, appropriate handling of customer data and knowledgeable advice.
Profitability, long-term development and entrepreneurship are important to our company. Profitability enables investment, employment and support for selected societal initiatives. As a family-owned company, we take a long-term approach to developing Broman Group. Broman Group in Finland has been given the Key Flag Symbol, which requires e.g. a Finnish head office and Finnish management.
Taxes, growth and investments
Our growth is based on business development, investments and employment. Profitable growth has enabled us to invest in our operations and create new jobs.
We develop and grow our business through planned investments and operational improvements. Some key events in the past years that have led to our growth are expanding Motonet to Sweden and investing over 70 million euros in our logistics centre in Kerava.
Heritage, jobs and society
We are proud of our heritage, which we want to show through representing and aiding especially entrepreneurship and family businesses. Broman Group is represented by three generations, which means that we can have a close relationship to society, to customers, to employees and to other partners.
We employ over 2,000 people and offer many young people the start to their careers. It is a point of honour for us to show teenagers and young adults what a reliable and good employer should look like.
“Maintain and repair” is an important theme in our assortment and services. Properties and transport are significant sources of environmental impact in our operations. We monitor energy use and develop measures related to properties and logistics.
Circular economy
We consider product safety, functionality, available supply-chain information and product-specific recycling options in assortment management. We develop our assortment management by improving the availability of information about supply chain, materials, product maintenance and product-specific recycling options.
Everything does not need to be owned. We rent trailers to consumers and selected tools and equipment to business customers.
Selected spare parts and components can be returned for refurbishment or recycling. We return selected used components to manufacturers for re-manufacturing, where they are inspected and suitable parts are refurbished for further use. We accept selected batteries, tyres and workshop equipment for collection in accordance with the applicable conditions and instructions.
Our waste-management measures focus on reducing waste, sorting materials and directing suitable materials to recycling. Most of the waste is packaging materials, such as plastic. Plastic and cardboard collected through our waste-management system are directed to recycling or reused where suitable.

Energy efficiency
Construction and the use of buildings contribute to the environmental impacts of our properties. When developing our own properties, we can influence energy solutions and material choices.
We mainly operate in property owned by Broman Group. Energy consumption is considered in the planning, construction, maintenance and operation of our properties. Measures include building automation, LED lighting, energy monitoring, maintenance planning and the use of solar and ground-source energy in selected properties.
Emissions
We have completed our first greenhouse gas emissions calculation. The results provide a baseline for developing future targets and measures.
Transporting goods is a big part of our operations. Our own logistics operations allow us to plan deliveries and returns within our logistics network.
International shipments include sea freight, while domestic logistics planning combines deliveries and returns where operationally possible. Environmental practices and emissions-related information can be considered when assessing logistics partners. Some of our logistics partners use high-capacity vehicles and alternative fuels in parts of their operations.